Cardlytics and Vesdia have announced a partnership to provide banks with a comprehensive approach to delivering merchant-funded rewards and retailers access to additional marketing platforms. According to the companies, "the partnership will enable banks to provide targeted rewards based on customers' debit, credit and bill-pay transactions, as well as deploy a broad-based rewards strategy that includes online malls and multi-channel marketing. This approach is fully merchant-funded, enabling banks to deploy an effective loyalty program at no fee." READ MORE »

Vesdia has announced that it has been selected by Upromise, a free online service that helps its members earn money for college, as its new preferred provider of brick-and-mortar and catalog merchant services.

Vesdia says it "will provide more ways to save through a consistently expanding network of leading national, regional and local brick-and-mortar merchants. Through the Vesdia network, Upromise members can now earn money in their college savings account or pay down eligible student loans when shopping at an increased assortment of new retailers, and Vesdia merchant partners will be marketed through one of the most coveted loyalty programs in the United States." READ MORE »

Vesdia has announced the addition of several new brands to its portfolio, including: Claim Jumper Restaurants, Dale and Thomas Popcorn, Gaiam, Mori Luggage & Gifts, Puritan's Pride Vitamins, and The North Face. These merchant brands are working with Vesdia to participate in partnership marketing programs with Citibank, Citizens Bank, Hawaiian Airlines, SunTrust Banks, Inc and others. Vesdia says its "partnership marketing programs drive direct results for each merchant partner, including a positive return on investment, increased brand exposure and incremental sales." READ MORE »

Vesdia has announced it has been selected by SunTrust Banks to help enhance the bank’s debit and credit card loyalty programs through Vesdia’s merchant network and partnership marketing services. READ MORE »

Vesdia has announced the expansion of its merchant-funded rewards network to include multi-channel merchants and service providers: ADT Home Security by Security Choice, DIRECTV, Hard Rock Cafe and Golfsmith. Vesdia says its network is 'the largest coalition loyalty program in the U.S. and consistently provides clients with measurable program growth in the marketplace.'

Vesdia Corporation, a provider of loyalty marketing services, has announced the launch of four new Visa credit cards to support its leading reward programs: BabyMint, NestEggz, Stockback and FundraiserRewards. According to the company, these new cards, launched in partnership with MXT Card Services, provide consumers with additional earning opportunities in the rewards currencies that matter most to them.