FourthWall Media has announced
a solution that integrates payments and interactive television.
Programmers and cable distributors can find new and exciting ways to generate revenue. Imagine someday watching your favorite basketball team and being able to instantly purchase a Mavericks jersey with the simple push of a button on your existing remote.
In an agreement with PayPal, FourthWall's solution will make it possible for cable operators to deploy applications on their interactive TV platforms that will allow consumers to access their digital wallet for T-commerce payment.