First Data Corporation has announced it has acquired Perka, provider of a smart loyalty program. Perka, based in New York City and Portland, OR, became a First Data subsidiary on Oct. 4, 2013, and continues to operate autonomously. Financial terms of the deal were not disclosed.
“The loyalty industry is rapidly moving from being proprietary and closed to open and interconnected. This shift opens up tremendous opportunities for small and mid-sized businesses to run virtually the same mobile marketing programs as major brands,” said Alan Chung, chief executive officer, Perka.Perka is a mobile marketing and consumer loyalty platform that helps small to medium-sized merchants engage their customers with location-based smartphone apps. The Perka Punchcard service and Perka Flexpoints for retail stores and sit-down restaurants deliver sustainable and highly personal marketing and incentive programs to consumers. The cloud-hosted platform features merchant-validated transactions, triggered offers, mobile messaging, and retail customer relationship data for the merchant.
“We’re excited to join forces with First Data to revolutionize the loyalty space and level the playing ground for smaller merchants with the Perka platform.”