Noca, a Mountain View, California-based startup, has announced the launch of the beta version of its payment system - saying that it "virtually eliminates transaction fees for online merchants. At the heart of Noca's system is Secure Check™, a convenient, safe way for consumers to pay for content, digital media, physical goods and other purchases using their bank accounts directly from a merchant's site." READ MORE »

TechCrunch's Mark Hendrickson writes about Noca, a Redwood City, CA-based startup that "is attempting to virtually eliminate transaction fees by bypassing the credit card companies altogether with its own online payment service." Noca's mission statement says it is "building a new online payment system to provide significantly reduced transaction processing rates for online shopping enabling efficient processing of micro-transactions for digital goods."