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Mobile Coupons

Welcome to the News View for "Mobile Coupons".

Here, on these archive pages, you'll find all of the articles on Payments News for Mobile Coupons listed in date sequence beginning with the most recent article at the top of the page.

Click here for a complete listing of what's available in the Payments News Archive - organized by both posting date and subject category.

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January 21, 2015

Headline News from - January 21, 2015

On the Web:

  • EBay Announces Job Cuts, Icahn Pact - Wall St. Journal - "EBay Inc. announced plans to cut about 2,400 jobs, or about 7% of its workforce, as the e-commerce giant prepares to spin off its PayPal electronic-payments business later this year from marketplace."
  • The 3Ps of the blockchain: platforms, programs and protocols - O'Reilly Radar - "Although it may be early to baptize new buzz lingo like “Blockchain as a Service” (BaaS) or “Blockchain as a Platform” (BaaP), there is a burgeoning landscape of various implementations and activity in and around the blockchain’s decentralized consensus protocol technologies."
  • Walmart offering cash pickup option for tax refunds - Chain Store Age - "In its newest move to offer more in-store financial services, Walmart is offering shoppers the option to pick up their tax refunds in cash. The new service, called Walmart Direct2Cash, is available nationwide starting Jan. 20."
  • Intuit Buys ZeroPaper, Its First Acquisition In Brazil - TechCrunch - "We are thrilled to work with ZeroPaper to reach small businesses, many just getting started and others, more established and larger businesses in need of the robust solutions in the QuickBooks Ecosystem, Dan Wernikoff, SVP & GM of the Small Business Group.
  • Seeing foreign interest in agri, infra & tech: MasterCard - - "India US trade will cross USD 500 billion by 2015. That’s the word coming in from Ajay Singh Banga, CEO, MasterCard."

On the Wires:

Glenbrook's 2015 Payments Education Schedule Now Available!

Updates from Glenbrook:

Note: Headline News is compiled by Glenbrook Partners. Throughout the day, as we spot interesting developments, this post is updated. Do you have news to share? Tell us here:!

September 05, 2014

Headline News from - September 5, 2014

On the Web:

On the Wires:

  • Catalina Acquires Cellfire, Becomes Leader in CPG Load-to-Card Digital Couponing - "Catalina, the personalized digital media company, today announced that it has entered into a definitive agreement to acquire Cellfire, the leading provider of load-to-card (L2C) digital coupons in the consumer packaged goods (CPG) market. In response to shopper demand for digital and mobile coupons, this acquisition makes Catalina the leading provider of L2C digital coupons in the CPG industry..."

Updates from Glenbrook:

Note: Headline News is compiled by Glenbrook Partners. Throughout the day, as we spot interesting developments, this post is updated. Do you have news to share? Tell us here:!

May 02, 2014

Headline News from - May 2, 2014

On the Web:

  • Bitcoin and the Dólar Blue in Argentina - Medium (James Downer) - ..."Bitcoin won’t change the world overnight, but it has a distinct adoption advantage in certain sectors. The black market in Argentina may well just be one such area..."
  • Walgreens launches iBeacon pilot to bolster coupon personalization - Mobile Commerce Daily - "The iBeacon technology is being used as part of a bigger in-store mobile coupon initiative that lets consumers digitally clip coupons and redeem them via a bar code on a smartphone."
  • New Ways to #Authenticate Card-Not-Present Transactions - TMG Blog - "Unlike EMV, however, tokenization is a technology that is nearly invisible to the cardholder. Think of it like fraud-prevention strategies in the background of a portfolio – it’s another layer of security running completely behind-the-scenes."

On the Wires:

  • No press releases worth covering! Have a great weekend!

Updates from Glenbrook:

Note: Headline News is compiled by Glenbrook Partners. Throughout the day, as we spot interesting developments, this post is updated. Do you have news to share? Tell us here:!

July 22, 2013

Headline News - from - July 22, 2013

On Twitter:

On the web:

On the wires:

Updates from Glenbrook:

Note: Headline News is compiled by Glenbrook Partners. Throughout the day, as we spot interesting developments, this post is updated. Find something interesting to share? Tell us about it:!

June 24, 2013

Headline News from - June 24, 2013

On the web:

On the wires:

Upcoming from Glenbrook:

  • Summer Camp! - A special summer session of our popular Payments Boot Camp - in Half Moon Bay on August 6th and 7th... Also, an optional half day course on Data In Payments - August 8th, also in Half Moon Bay. Join Carol, Scott and Russ for lively, interactive sessions - register now!
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Note: Headline News is compiled by Glenbrook Partners. Throughout the day, as we spot interesting developments, this post is updated. Find something interesting to share? Tell us about it:!

April 22, 2013

Headline News - April 22, 2013

On the web:

On the wires:

Note: Headline News is compiled by Glenbrook Partners. Throughout the day, as we spot interesting developments, this post is updated.

December 13, 2012

Clutch Mobile Commerce Platform to Unite Shopping, Loyalty, and Gifting

Clutch logo 140x60px Clutch has announced its new platform that unites shopping, loyalty and gifting to deliver the most relevant offers to consumers and the most targeted customers to merchants. Its consumer-facing app "eliminates the need for multiple apps, enabling consumers to manage gift and loyalty cards, daily deals, coupons, offer searches, purchases, shopping comparisons, social gifting and mobile payments all in one place."

October 18, 2012

Placecast Launches ‘Card-Linked ShopAlerts’

Placecast logo 140x60px Placecast announced the launch of ‘Card-Linked ShopAlerts’, which are mobile offers tied to nearby store locations using geofencing technology that consumers redeem by simply swiping their linked credit or debit card at the store.

“Location-based card-linked offers are the holy-grail of mobile marketing,” says payments industry expert Dickson Chu who has led initiatives at Citibank, PayPal and Living Social. “Placecast is enabling the delivery of an offer to a consumer who is near a store and highly likely to make a purchase. Retailers and brands get closed-loop performance marketing where they can measure the ROI of their mobile campaign where it counts – in the real world.”

Placecast launched Card-Linked ShopAlerts in beta with card issuers this spring. To date, over 550 merchants have delivered card-linked offers using the platform with restaurants emerging as the top-performing category.

August 15, 2012

Retailers Form Merchant Customer Exchange (MCX) to Deliver Mobile Wallet

Mcx logo 140x60pxA group of the merchants announced that it has formed Merchant Customer Exchange (MCX), a new company dedicated to offering consumers a versatile mobile-commerce experience that will combine the convenience of paying at the register with customizable offers.

“MCX will leverage mobile technology to give consumers a faster and more convenient shopping experience while eliminating unnecessary costs for all stakeholders,” said Mike Cook, corporate vice president and assistant treasurer, Wal-Mart. “The MCX platform will employ secure technology to deliver an efficiency-enhancing mobile solution available to all merchant categories, including retail stores, casual dining, petroleum and e-commerce.”

The initial group of MCX merchants "serve nearly every smartphone-enabled American and account for approximately $1 trillion in annual sales." The MDX website is located at The domain is registered to First Data.

July 12, 2012

LevelUp Switches Business Model From Payments to Marketing

Levelup logo 140pxLevelUp, the mobile payments + loyalty startup, has announced it is switching its revenue source from payment processing fees to a 35% cut on the marketing spend required to drive the purchase.

"The process of moving money is now becoming a commodity, a de facto service. We're entering an era in which merchants should get -- and will eventually only pay for -- value above and beyond the transaction," said Seth Priebatsch, Chief Ninja of LevelUp. "LevelUp is skipping this 'race to the bottom' happening between the major payments companies and leading the way by providing real value beyond the transaction."

June 11, 2012

Apple Previews Passbook App in iOS 6

Apple logo 140pxApple today announced key features of iOS 6, including an wallet-like app called "Passbook" that will be used to hold "boarding passes, movie tickets, retail coupons, loyalty cards, and more", all things that it refers to as "passes".

Quick summary of key features: The app uses 2D barcode technology to present passes to the merchant, merchants can update things like "available balance" and " current points" in the background, and geolocation technology is used for relevancy within the Passbook app.

Apple demonstrated how the available balanced on your Starbucks card would be updated automatically within Passbook upon completion of a purchase. In related news, Apple also announced they now have over 400 million cards on file in iTunes.

May 30, 2012

CorFire and edo to Connect Purchase Data and Targeted Offers via Mobile

Edo logo 140x60pxCorFire and edo have announced that they will integrate the edo card-linked offers platform with CorFire’s mobile wallet solution and suite of mobile marketing services, which includes loyalty and gifting.

“Consumers want simple and relevant offers that are easy to redeem and fit their mobile lifestyle, while advertisers are searching for solutions that will position them to meet this demand in a profitable and measurable way,” said Ed Braswell, CEO and president of edo. “Our partnership with CorFire will allow marketers to easily target based upon transaction behavior – creating the new standard for in-store mobile advertising.”

May 08, 2012

Paidpiper Announces New Mobile CRM Platform Using MasterCard OpenAPI

Paidpiper logo 140x60px PaidPiper announced that "brands now have a new direct channel to engage and simultaneously transact with consumers by driving incentives to their customers in real-time and watching them redeem “cash” incentives using their mobile phones."

Working with the MasterCard OpenAPI as a marketing partner as well as a launch partner for the MoneySend API, will allow Paidpiper to extend its platform and reach to a global audience by deploying MasterCard prepaid cards on mobile phones in return for business engagement.

edo Launches Geocommerce Offers

Edo logo 140x60pxedo announced the availability of Geocommerce Offers, a card-linked offers capability that uses purchase location data to deliver highly-targeted, real-time offers tailored to consumer shopping activity and location.

"We see the card as the connection. Card-linked offers are as easy for merchants as they are for consumers, no matter how big or small," said Ed Braswell, CEO and president of edo. "Marketers can easily target based upon transaction behavior, with no need for additional systems, point-of-sale integration, staff training, coupons, or vouchers that slow down service. With our new Geocommerce capability, we've married location and purchase for the first time, giving consumers highly targeted offers that they are more likely to redeem."

Affinity Solutions Unveils Coupon-on-a-Card

Affinity solutions logo 140x60pxAffinity Solutions has unveiled Coupon-on-a-Card, which utilizes real-time offer redemption technology provided by First Data Corporation.

“The launch of our patent-pending Coupon-on-a-Card is a tipping point in merchant offer delivery for card issuers,” commented Jonathan Silver, president and CEO of Affinity Solutions. “Creating new capabilities and effectiveness for the merchant, and a far superior consumer experience, is a significant addition to our industry-leading transaction-based marketing product set. It’s also another step in the rollout of our vision for the highly-integrated marketing platform of the future. Rich, cross-industry collaboration, such as our integration with First Data’s innovative offer redemption technology, is a key to that vision.”

Portlogic Announces Proximity Coupon Delivery System for Mobile Phones

Portlogic logo 140x60pxPortlogic Systems announced the successful testing of its new proximity coupon push system. "The technology can communicate with customers' Bluetooth or Wi-Fi enabled mobile phones within a predetermined area. Advertisers are able to get real-time statistical reports on campaign effectiveness, such as the total users contacted and the number of coupons delivered."

February 28, 2012

First Data OfferWise Solution to Streamline Offer Redemption Process at POS

First data logo 140x60px First Data has announced the availability of First Data OfferWise, a new open platform that dramatically simplifies the offer redemption process at the POS for consumers and merchants.

The First Data OfferWise solution allows offer publishers to electronically attach offers such as deals, eCoupons and loyalty programs to one or more of a consumer’s payment cards or mobile wallet to enable streamlined and automatic redemption of the offer at the point of sale (POS). First Data is currently piloting its OfferWise solution with dozens of merchants and it will be made available to its more than four million U.S. merchant locations.
OfferWise leverages on a "breakthrough API" developed by CardSpring that allows developers easily integrate their own offers and promotions into the OfferWise solution.

February 23, 2012

BOKU Launches Complete Mobile Payments Platform for Mobile Operators

Boku logo 140x60pxBOKU announced that it is expanding its payments technology to cover retail point-of-sale with BOKU Accounts.

“BOKU Accounts brings together the best parts of mobile payments and technology, leveraging NFC, smartphones and global payment networks for a better consumer experience.” Said Mark Britto, BOKU CEO. “We are leveraging the power of the device in your pocket to improve every transaction you make, anywhere in the world, and helping our MNO partners expand into the off-line world, while bringing tremendous value to their subscribers and merchants alike.”
In related news, MasterCard announced its partnership with BOKU in this endeavor.

December 21, 2011

Mobeam Partners with Procter & Gamble to Reinvent the Coupon

Mobeam logo 140pxProcter & Gamble and Mobeam have announced a partnership to bring the "first-ever fully mobile couponing system to market. The innovation, created by Mobeam of California, makes electronic coupons presented on a phone or other mobile device scannable, so shoppers need only their phones/handhelds, not a stack of coupons, at check out."

November 29, 2011

'An Easy Way To Pay' Is Not Enough

Mobey forum logo 140px "Simply providing consumers with the convenience and functionality of mobile wallet technology will not be sufficient to drive mass-market adoption", according to Mobey Forum. In a recently announced white paper entitled 'Mobile Wallet – Definition and Vision’, the bank-led industry association argues that it will take a lot more than just contactless payment card emulation to drive consumer use of mobile wallets.

September 28, 2011

NCR and Sparkfly To Deliver Digital Promotions for Radiant POS software

Ncr logo 140pxNCR has announced that it has entered into a strategic agreement to integrate Sparkfly’s mobile marketing platform with Radiant point-of-sale software, including Aloha.

“While many mobile commerce and digital promotions companies are entering the market, the true value for our customers is the integration of these platforms with point-of-sale transactional data,” says Andy Heyman, senior vice president, NCR Hospitality and Specialty Retail. “Sparkfly’s ability to enable personalized mobile promotions makes them an ideal partner to provide businesses with the best tools for building connections with consumers.”

Sparkfly’s digital offer redemption capability provides a unique way to engage individual consumers with targeted promotions based on SKU-level details of their actual purchases.

August 30, 2011

Payments Views - Friction, Fat Pigs, and Mobile Commerce

GP Logo Horizontal 140pxOver on our sister blog, Payments Views, Glenbrook's Russ Jones takes a look at purchase friction in mobile commerce and wonders if the industry's fascination with mobile coupling isn't missing the point.

In practice, sellers will use any number of tactics to group buyers with different price sensitivities into different categories. Many of these tactics are based on adding friction to the buying process in order to distinguish the price sensitive customer (who will endure the inconvenience to get the better price) from the non-price sensitive customer (who values convenience).

June 24, 2011

shopkick and Citi Onboard First 1,000 Local Stores In 10 Cities For Free

Shopkick logo 60pxhshopkick has announced that, with Citi sponsorship, it will install its small shopkick Signal box for FREE at the first 1,000 selected stores to enable its beneficial walk-in rewards program.

"Our work with shopkick demonstrates one of the ways we are working to drive growth for our clients and for our company," said Christopher Kay, Head of Ventures, Citi Ventures. "We invest in cutting-edge companies and work with them to deliver new experiences for clients designed around their increasingly digital and mobile lives. shopkick is the leading mobile shopping app and drives measurable foot traffic to its retail partners. We're happy to help make that shopper engagement and customer retention available to smaller businesses."

Citi, through its Citi Ventures unit, is an early investor in shopkick.

June 15, 2011

LSN Mobile, First Data Partner to Deliver SMS-based Mobile Offer Program

First data logo 140pxLSN Mobile and First Data have announced a new mobile offer program that "gives both advertisers and retailers an efficient, cost-effective and trackable mobile marketing solution to boost store traffic."

Branded as “My Mobile Offer,” this first-of-its-kind solution leverages the combined characteristics of Short Message Service (SMS), mobile advertising and traditional marketing and capitalizes on the popularity and increasing usage of personalized offers and discounts. The program allows brands to take full advantage of the power of mobile marketing.

May 25, 2011

Street Savings To Redeem Mobile Coupons & Rewards at Existing POS

Street savings logo 140pxStreet Savings has announced two mobile marketing products – Street Savings Mobile Coupons and Mobile Rewards - that "move value using text messaging and popular gift and loyalty programs, and can be redeemed using widely available point of sale (POS) and credit card terminals."

“By tying the mobile transaction to the existing payments terminals, we have solved the problem of mobile coupon and rewards redemption, enabling merchants to track campaign success and move closer to a mobile payments environment,” said Pal Flagg, COO of Street Savings.

March 22, 2011

First Data Introduces Mobile Voucher Technology for Merchants

First data logo 140pxFirst Data has announced a mobile vouchers (mVoucher) capability for merchants looking to "extend their brand and commerce services to their ever-more-mobile customers."

Sometimes referred to as coupons, mVouchers store a prepaid value funded by the merchant or consumer product goods company. Mobile vouchers can be delivered as coupons, loyalty rewards, promotional rewards, contest rewards or general marketing initiatives. The virtual offer can then be used for redemption online or in-store through a mobile device as an SMS (short message service) or 2-D barcode, and ultimately through contactless exchange such as Near Field Communication (NFC).
First Data mVoucher enables merchants to deliver offers to consumers through e-mail or their mobile device.

February 15, 2011

Yankee Group Pegs Global Mobile Commerce At Nearly $1 Trillion by 2014

Yankee group logo 140pxYankee Group has announced a new report that indicates while mobile transaction usage is growing, consumers show little willingness to pay for these services.

The company’s forecasts predict unprecedented growth in mobile transactions worldwide, with the total value of global mobile transactions increasing from $162 billion in 2010 to $984 billion in 2014. However, Yankee Group’s consumer survey results show that less than 10 percent of respondents would be willing to pay extra for mobile transaction services such as mobile banking, mobile coupons and mobile payments.
Against this $1 trillion backdrop, "the value of NFC-based transactions will explode from $27 million in 2010 to $40 billion in 2014."

December 14, 2010

Visa Mobile Application Delivers Location-Based Merchant Offers on iPhone

visa_logo_140px.pngVisa has announced a new mobile app for the iPhone that provides cardholders with access to more than 50 unique merchant offers ranging from clothing and dining to entertainment.

Visa is working with a select list of popular merchants to deliver exclusive offers to Visa account holders, helping them save money on every-day purchases. More than 50 merchants including some of the most popular retailers in the U.S. such as 24 Hour Fitness, Jos. A. Bank, Meineke, New York & Company, and Zales are providing discounts through the Visa Mobile application, helping them reach more consumers with targeted offers.
The application uses location-based technology to provide consumers with a map and directions to a nearby retailer where they can redeem merchant offers.

December 06, 2010

Survey Says Use of Smartphones by Bargain-Hunting Consumers is Changing the Customer-Retailer Relationship

survey_graphic_140px.pngA global survey by Accenture on mobile devices and shopping shows that "smartphone users would find it useful to download money-off coupons to their phones (79%), and receive instant money-off coupons as they pass by an item in a store (73%). Conversely, fewer than half (48%) of smartphone users have downloaded a coupon from their PCs."

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