Cartera Commerce and Barclaycard US have announced a strategic partnership to reward Barclaycard customers for their shopping purchases.

“The pressure for card issuers to deliver more value to their customers has never been greater. We’re delighted to partner with Barclaycard to help proactively meet this challenge by making it easy for Barclaycard customers to earn rewards faster with card-linked offers,” commented Tom Beecher, President and CEO of Cartera Commerce. “When Barclaycard customers realize they can now earn merchandise or a dream trip faster than before by shopping with participating merchants, their loyalty credit card moves to top of wallet.”

Cardlytics and Vesdia have announced a partnership to provide banks with a comprehensive approach to delivering merchant-funded rewards and retailers access to additional marketing platforms. According to the companies, "the partnership will enable banks to provide targeted rewards based on customers' debit, credit and bill-pay transactions, as well as deploy a broad-based rewards strategy that includes online malls and multi-channel marketing. This approach is fully merchant-funded, enabling banks to deploy an effective loyalty program at no fee." READ MORE »

Vesdia has announced the addition of several new brands to its portfolio, including: Claim Jumper Restaurants, Dale and Thomas Popcorn, Gaiam, Mori Luggage & Gifts, Puritan's Pride Vitamins, and The North Face. These merchant brands are working with Vesdia to participate in partnership marketing programs with Citibank, Citizens Bank, Hawaiian Airlines, SunTrust Banks, Inc and others. Vesdia says its "partnership marketing programs drive direct results for each merchant partner, including a positive return on investment, increased brand exposure and incremental sales." READ MORE »