Linkable Networks announced the launch of "the industry’s first SKU-level offer capability allowing brands and retailers to capitalize on card linked offers with individual products."

“Banks are looking to replace revenues lost to recent Federal regulations, merchants and manufacturers are looking for a more efficient and effective method of promotions and consumers are reacting positively to our new approach to accessing, storing and redeeming coupons,” said Doug Spear, Executive Vice President of Linkable Networks. “Being able to save on products by a simple swipe of your card benefits banks, advertisers and consumers.”

Affinity Solutions has unveiled Coupon-on-a-Card, which utilizes real-time offer redemption technology provided by First Data Corporation.

“The launch of our patent-pending Coupon-on-a-Card is a tipping point in merchant offer delivery for card issuers,” commented Jonathan Silver, president and CEO of Affinity Solutions. “Creating new capabilities and effectiveness for the merchant, and a far superior consumer experience, is a significant addition to our industry-leading transaction-based marketing product set. It’s also another step in the rollout of our vision for the highly-integrated marketing platform of the future. Rich, cross-industry collaboration, such as our integration with First Data’s innovative offer redemption technology, is a key to that vision.”

Cartera Commerce and Barclaycard US have announced a strategic partnership to reward Barclaycard customers for their shopping purchases.

“The pressure for card issuers to deliver more value to their customers has never been greater. We’re delighted to partner with Barclaycard to help proactively meet this challenge by making it easy for Barclaycard customers to earn rewards faster with card-linked offers,” commented Tom Beecher, President and CEO of Cartera Commerce. “When Barclaycard customers realize they can now earn merchandise or a dream trip faster than before by shopping with participating merchants, their loyalty credit card moves to top of wallet.”

Cardlytics and Vesdia have announced a partnership to provide banks with a comprehensive approach to delivering merchant-funded rewards and retailers access to additional marketing platforms. According to the companies, "the partnership will enable banks to provide targeted rewards based on customers' debit, credit and bill-pay transactions, as well as deploy a broad-based rewards strategy that includes online malls and multi-channel marketing. This approach is fully merchant-funded, enabling banks to deploy an effective loyalty program at no fee." READ MORE »

Vesdia has announced the addition of several new brands to its portfolio, including: Claim Jumper Restaurants, Dale and Thomas Popcorn, Gaiam, Mori Luggage & Gifts, Puritan's Pride Vitamins, and The North Face. These merchant brands are working with Vesdia to participate in partnership marketing programs with Citibank, Citizens Bank, Hawaiian Airlines, SunTrust Banks, Inc and others. Vesdia says its "partnership marketing programs drive direct results for each merchant partner, including a positive return on investment, increased brand exposure and incremental sales." READ MORE »