The National Retail Federation (NRF) and First Data have released
results from a research study of data security and fraud prevention strategies practiced at small to mid-sized retailers.
An overwhelming majority of respondents (86%) stated they care about keeping their customer card information secure and feel payment card data security is important to their business. But almost two-thirds (64%) believe that their business is not vulnerable to credit/debit card data theft and 60% are unaware of the costs they could incur in the event of a breach.
A total of 651 small and mid-sized merchants completed the survey.
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