MPD: Gen X and Y - David Evans Keynote
Last week, David Evans of Market Platform Dynamics gave a keynote at Card Forum titled "Gen X and Y: Path to the Future or Distinction Without a Difference" (PDF). Based upon his proprietary research, he appears skeptical about the whether they'll want to use their mobile phones to make purchases and suggests concerns about security may keep them from trying contactless devices. He also says that with respect to issuers being challenged by receivables growth, "young people today revolve much less than young people a decade ago."





