Magento has introduced Magento Mobile - calling it "a new product that addresses the need for merchants to reach consumers through mobile devices." Magento mobile integrates with Magento’s e-commerce platform and uses PayPal’s mobile payments library to streamline checkout on a mobile device. Magento Mobile "transforms a retailer’s product catalog into a fully-functional, branded, native application which merchants can use to interact and transact with their most valuable customers in a way unlike any other channel." READ MORE »