InComm has announced the launch of the Cashtie™ Cloud Match Service - describing it as a "RESTful API that enables loyalty program, mobile wallet and digital coupon providers to offer their capabilities to InComm's retail network without lengthy integration or new hardware to install at a retailer's point-of-sale (POS). InComm's Cashtie Cloud Match Service enables providers and retailers to manage and process mobile barcode transactions without any changes to the POS system, leveraging the established host-to-host connectivity between InComm and the retailer and InComm's barcode activation.
Cashtie Cloud Match provides a solution that works today to enable retailers and emerging payment and loyalty providers to transact," said Thomas Cornelius, senior vice president, InComm. "While other options are available, they require changes to the cash register or the installation of expensive new equipment, so for the first time partners and retailers leveraging Cashtie's Cloud Match solution can offer new payment, coupon and loyalty solutions that their customers demand today, while the hardware and software upgrade cycle of retailers may still be years out."
Here is how the Cashtie service works: a consumer selects to display a barcode for a coupon, payment or loyalty transaction within a mobile application and presents the barcode on their mobile phone to a cashier to be scanned. When the barcode is scanned from the mobile phone at the POS, the Cashtie Cloud Match Service instantly receives the transaction information.
The cloud match service uses the transaction details to match, in the cloud, the transaction at a specific cash register within a particular retail location and the provider that is associated with the barcode. Cashtie then shares this information with the provider, who matches it to a specific consumer and responds with the transaction details for making a payment, receiving a discount or gaining loyalty points. Cashtie then sends the details for the transaction back to the POS either via InComm's proprietary switching technology, as part of InComm's Enhanced Payment Platform or to any third party switching solution used by the retailer. All of this occurs in real-time.
Cashtie Cloud Match is a RESTful API and providers can request access via http://www.cashtie.com/cloudmatch.