Tags » Fiserv, M-Com, Mobile Banking, Online Banking » Comments (0)
A survey commissioned by VeriSign's Messaging and Mobile Media Division (in collaboration with Fiserv and M-Com) of more than 500 U.S. mobile phone users finds that financial institutions should mine the untapped market of offline-banking consumers as a potential target audience for mobile banking and payment services.
According to the survey, sixty percent of consumers not currently using online banking would be interested in using at least one mobile banking service if it was offered during a typical month. The survey also shows that non-online-banking consumers are heavy users of traditional bank channels: nearly two-thirds reported contacting their financial institution once a week or more through one or more bank channels such as contact centers and interactive voice response systems. These are among the most costly customer service channels.
READ MORE