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Welcome to the News View for "Facebook".

Here, on these archive pages, you'll find all of the articles on Payments News for Facebook listed in date sequence beginning with the most recent article at the top of the page.

Click here for a complete listing of what's available in the Payments News Archive - organized by both posting date and subject category.

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June 21, 2012

June 19, 2012

Facebook Transitions 'Credits' to Currency

Facebook logo 140pxFacebook announced on their developers blog that they plan to add support for subscription billing and local currency pricing.

Since we introduced Credits in 2009, most games on Facebook have implemented their own virtual currencies, reducing the need for a platform-wide virtual currency. As a result, we are updating our payments product to support pricing in local currency (ex: US dollar, British pound and Japanese yen) instead of Credits.

Subscription billing will use the traditional 30-70 rev share split.

June 07, 2012

Headline News - June 7, 2012

On the web:

On the wires:

Note: Headline News is compiled by Glenbrook Partners. Throughout the day, as we spot interesting developments, this post is updated.

June 05, 2012

May 07, 2012

Payments Views - Who We’re Watching in Payments 2012

GP Logo Horizontal 140pxOver on Payments Views, our sister blog, Glenbrook's Russ Jones takes a quick look at eBay, Google, and Facebook, comparing what each is doing in the world of online payments. We'll be taking a deep dive into all three -- plus Visa and Square -- at a special Payments 2012 Workshop being held May 15th in Santa Clara, CA. This workshop is designed for Glenbrook Payments Boot Camp Alumni.

April 25, 2012

April 23, 2012

April 16, 2012

March 09, 2012

February 27, 2012

February 21, 2012

February 20, 2012

Glenbrook Virtual Currency Report

GP Logo Horizontal 140pxGlenbrook has released a new research report on virtual currencies fundamentals.

Our focus is on describing what virtual currencies are, how they work, who uses them, and why. We describe the general characteristics and key attributes of a typical virtual currency program, demonstrating the strategic choices facing online sites as they contemplate whether or not a virtual currency is an attractive addition to their monetization strategy.

The specific currencies covered include Facebook Credits, Microsoft Point, PlaySpan Ultimate Points, Tencent Q Coin, Second Life Linden Dollars, World of Warcraft Gold, various Zynga currencies, and the experimental BitCoin digital currency.

February 13, 2012

appMobi’s Launches In-App Purchasing for iOS, Android, Facebook

Appmobi logo 140x40appMobi has announced public beta availability of playMobi, a cross-platform HTML5-based game development, deployment, and monetization SDK.

playMobi enables cross-platform in-app purchasing with its 1Touch in-app payment system. When a player makes a purchase, playMobi automatically completes the transaction using the correct in-app-purchase backend system, based on the device in use. When running on iOS, playMobi uses iTunes; on Android, Google Payments; on Facebook, Facebook Credits; and on the Open Web, PayPal.

More information is available from the appMobie website,

February 09, 2012

February 01, 2012

Facebook Outlines Facebook Credits Business for IPO

Facebook logo 140pxFacebook filed its Form S-1 to IPO today. Here's what they said about their payments business:

  • Reported payments-related revenue was $13M (2009), $106M (2010), and $557M (2011). Full year 2011 payments revenue represented 15% of 2011 Facebook revenue.

  • They caution that year-to-year comparisons can be very misleading as the payments business didn't hit full deployment until Q42010, and wasn't mandated for on-platform game developers until Q3 2011. To help see the trends, they show quarter-to-quarter payments revenue growing throughout 2011 from $94M (Q1), to $119M (Q2), $156M (Q3), $188M (Q4). At $188M, payments represented 17% of the Q4 revenue.

  • Facebook also revealed that it has applied for "certain money transmitter licenses and expects to apply for additional money transmitter licenses in the United States."

Interestingly, Facebook doesn't use the term "Facebook Credits" in the S-1, preferring instead the simple term "payments". Remember also that Facebook does a 70/30 revenue split with developers, implying that the $557M in 2011 payments-related revenue came from $1.867 billion in Facebook Credit redemptions.

January 31, 2012

January 26, 2012

Plink Launches Facebook Credits-Based Online-to-Offline Loyalty Program

Plink logo 140x60psPlink has launched a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and offline retailers.

"Facebook Credits is the missing ingredient that's been needed to connect social media to offline sales," said Peter Vogel, co-founder of Plink. "Now with the 'glue' of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them."

Plink is a new company on Glenbrook's radar screen. For more information, see

January 03, 2012

Citi Introduces Facebook App to Make Rewards Social

Citi logo 140pxCiti announced a social rewards app for Facebook: the Citi ThankYou Point Sharing App.

This new Facebook app makes it quick and easy for ThankYou Rewards members who are Facebook friends to pool their points together, and use their points’ collective value towards a shared goal or reward. ThankYou members on Facebook can combine their points to make a charitable donation, or choose from millions of rewards on, from travel to electronics.

November 28, 2011

November 21, 2011

October 24, 2011

Facebook To Extend 'Credits' Payment Method to Third-Party Websites

Facebook logo 140pxInside Facebook, GigaOM, and other media outlets are reporting that Facebook has launched a closed, limited test of "Facebook Credits for Websites" which would allow third-party websites to accept Facebook Credits as a payment method. From Facebook's developer blog…

We have begun working with a few developers to test the ability to offer Facebook Credits on websites, with the goal of helping them offer a more unified app experience to users beyond apps on Facebook.

October 10, 2011

September 29, 2011

September 22, 2011

September 20, 2011

Facebook Credits Numbers

Facebook logo 140pxeMarketer has released projections on Facebook's worldwide revenue over the coming years. Most of the focus is on ad-derived revenue, but they are also projecting $470 million in Facebook Credits revenue for the company in 2011. (This means eMarketer is projecting $1.56 billion in Facebook Credits TPV this year. - Ed)

September 08, 2011

July 28, 2011

July 27, 2011

July 19, 2011

American Express Launches “Link, Like, Love” App on Facebook

Amex logo 140pxAmerican Express has launched a new Facebook app called "Link, Like, Love" that delivers cardmember deals and experiences based on the likes, interests and social connections of cardmembers and their Facebook friends."

Starting today, on the American Express Facebook page, cardmembers can link their cards to the program and choose their favorite deals; American Express will send statement credits to cardmembers’ accounts as they shop online or in stores, without the need to pre-purchase anything, print out or show a coupon at the point of sale. In the coming months, American Express will also deliver Membership Rewards® points offers, entertainment access, exclusive content and special events through the application, all based on a cardmember’s Facebook social graph.

American Express also unveil a “Go Social” offer tool for small businesses to distribute coupon-less, location-based cardmember offers in Facebook Places and other digital platforms.

July 18, 2011

Revo Payments Releases Beta Version of Integrated Facebook Payment Apps

Revo payments logo 140pxRevo Payments has announced the (beta) release of the first Facebook Payment Applications for a number of vertical markets including Property Management, Education, Non-Profits, and B2B.

The Revo (PAAGO) Facebook Apps enable Facebook users to pay: Tuition, Donations, Rent, Homeowner Dues, and business invoices within Facebook. Payors can elect to pay by credit card, eCheck, ACH, Paypal, or Facebook Credits. Facebook users (Payors) benefit from the ability to make payments without leaving Facebook, while using any payment type.

Payments News on Facebook
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