In an article in DMNews, Dianna Dilworth reports on JCPenney's pilot program for mobile coupons in the Houston area. Using the coupons presented on their mobile phones, consumers earn discounts on purchases. For its program, JCPenney is using San Jose-based Cellfire to manage the mobile coupon efforts. Cellfire claims they are seeing redemption rates of 10% to 20% for mobile coupons - resulting from much better targeting of offers as compared to traditional paper coupons.
Dilworth also reports that Starbucks is using 2D bar code as well with its new Starbucks Card Mobile iPhone application now in pilot. She says that Starbucks is using technology from Codilink to read the 2D bar codes generated by the application on the iPhone.