Cardlytics has announced that their service will be expanded to allow consumers to opt-in to receiving offers and rewards via Facebook.

“Extending our reward program to Facebook is a really exciting development,” said Jason Brooks, U.K. managing director of Cardlytics. “This functionality will increase engagement between banks and their customers. Now banks have an option to interact with their customers in new media like Facebook, without compromising any principles on security and data protection.”

The new capability will allow partner banks to deploy a Facebook App that integrates with the Cardlytics reward platform. The App will let consumers privately see their offers and rewards while using Facebook.

With the addition of Bank of America’s BankAmeriDeals program, Cardlytics announced that its nationwide Transaction-Driven Marketing system now incorporates more than 320 financial institutions reaching more than 75 million U.S. households. "Marketers are using Cardlytics to deliver relevant rewards and advertising based on individual consumer shopping behavior, resulting in substantial and measurable increases in retail store sales nationally."

Cardlytics has announced the release of “Cardlytics for Credit,” an integrated suite of technology and services that enable financial institutions to effectively leverage transaction marketing to strengthen relationships with their credit card customers.

“Until now, the broad category of ‘merchant-funded rewards’ for credit cards has simply not produced meaningful results for retailers or banks,” said Scott Grimes, CEO of Cardlytics. “Because of our reach into 70 million households’ checking accounts and their associated high transaction debit card volume and frequent online access, we are well positioned to now leverage our massive scale in checking/debit to bring rich content to credit.”

On the web:

• Debit-Fee Retreat Complete - WSJ.com
• PayPal's Coolest Mobile Wallet Feature: The Oops Button - Forbes
• Square to Allow Card-free Payments - San Jose Mercury News
• Russian ATM Can Detect When Users are Lying - Springwise
• Womply’s New Deals Startup Loads Local Offers Onto Your Credit Cards - TechCrunch
• Google Wallet Roadshow Schedule - Google Commerce Blog
• PayPal Opens Shopping Showcase in New York - PayPal Blog

On the wires:

• SafetyPay and PlaySpan Partner to Offer International e-Shoppers Secure Payment Option
• Vindicia Adds New Campaign Management Features to CashBox
• Cardlytics Brings the Power of Transaction-Marketing to Leading Local Retailers
• CashStar Unveils Mobile Web Gift Card Purchasing
• Gemalto Launches Ezio Plug & Sign for Unmatched Online Transaction Security
• Fiserv Integrates ACCEL/Exchange and Prepaid Solutions to Deliver Next-Generation Prepaid Services

On the web:

• Pago Mobile - Another Mobile Payments Company Launches in Google's Backyard - AllThingsD

On the wires:

• Cardlytics Partners with ActivePath to Provide Transaction-Driven Marketing Offers to Bank Customers within Email
• Payvision Granted PSD License From Dutch Central Bank

Fiserv and Cardlytics have announced a partnership designed to deliver merchant-funded rewards through Corillian Online. Through this partnership, Fiserv is providing banks with the ability to integrate targeted reward offers into the daily banking experience.

On the wires:

• Discover Announces Agreement with Banco Popular de Puerto Rico
• Liberty Bank Selects Premier from Fiserv
• Intuit GoPayment One of First Mobile Payment Apps Developed for Android 3.0
• INSIDE Secure Brings True NFC Hardware Independence to Google Android “Gingerbread”
• Cardlytics, NetSpend Partner to Bring Targeted Rewards Offers to Underbanked Consumers via Prepaid Debit Cards
• Plastyc Secures Strategic Investment from Core Innovation Capital
• This Is Money: Credit Card Rates Hit a 13-year High in UK/a>

• BusinessWeek: In Broken Market, 'Swipe' Fees Must Be Regulated
• New York Times: Peer-to-Peer Lending: What the Future Holds
• Portals and Rails: Cash Acceptance: A Risky Proposition for Merchants
• BostInnovation: Clovr Media: Forever Changing How You Redeem Offers

Cardlytics and Vesdia have announced a partnership to provide banks with a comprehensive approach to delivering merchant-funded rewards and retailers access to additional marketing platforms. According to the companies, "the partnership will enable banks to provide targeted rewards based on customers' debit, credit and bill-pay transactions, as well as deploy a broad-based rewards strategy that includes online malls and multi-channel marketing. This approach is fully merchant-funded, enabling banks to deploy an effective loyalty program at no fee." READ MORE »

Cardlytics has announced the expansion of its transactional marketing platform for national, local and online retailers - saying that its "patent-pending platform enables retailers to deliver targeted promotional offers to consumers through their online banking statements. These offers are delivered as cash or other reward incentives, which are earned once the consumer makes a qualifying purchase with a debit or credit card, whether in-store or online. ... With its unique tracking capabilities, Cardlytics is the first platform to target and track both offline and online consumer redemptions via digitally targeted ads." READ MORE »