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Welcome to the News View for "Cardlytics".

Here, on these archive pages, you'll find all of the articles on Payments News for Cardlytics listed in date sequence beginning with the most recent article at the top of the page.

Click here for a complete listing of what's available in the Payments News Archive - organized by both posting date and subject category.

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March 18, 2014

Headline News from - March 18, 2014

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December 02, 2013

Headline News from - December 2, 2013

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October 07, 2013

The Cardlinx Association Announces Founding Members

The CardLinx Association, a "new interoperability organization to enhance the consumer experience with local commerce and card linked offers," has announced its founding members - including Microsoft, Bank of America, Discover, Deem, Facebook, First Data Corp., Linkable Networks Inc., LivingSocial, MasterCard, Affinity Solutions Inc., CardSpring Inc. and Cardlytics.

“The CardLinx Association brings together thought leaders across a variety of important linked industries, allowing us to define a set of standards and services that will make it easier for consumers to shop and for merchants to sell their goods and services,” said Silvio Tavares, founding CEO of The CardLinx Association.
The Association says that its members "serve or represent over 6 million merchants, have issued over 1.9 billion payment cards, and serve consumers with over 200 million card enabled accounts and over 700 million active daily users."

October 04, 2013

Headline News from - October 4, 2013

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  • BitPay Adds 10 Languages and 150 Currencies to its Bitcoin Checkout - "Merchants servicing international customers can now present bitcoin payment instructions in the buyer’s native language, allowing merchants to more easily conduct business in emerging markets."
  • City National Bank to Introduce FIS Cardless Cash Access at ATMs - "The solution enables consumers to interact with the ATM from the privacy and security of their mobile devices, stage a transaction before stepping up to the ATM and then receive an eReceipt for the transaction on their devices, eliminating paper receipts."
  • Sterling Bank Launches Prepaid Card Products - "...with prepaid cards, cardholders do not take on debt as they would with credit cards, and they are not linked to a deposit account like debit cards, meaning no overdraft fees can occur. These cards simply hold a balance of funds loaded onto the cards by the cardholders until purchases draw them down to a zero balance, at which point the cards can be reloaded with funds."

Updates from Glenbrook:

  • Looking for consulting help from Glenbrook? Let us know your needs here - and we'll get right back to you!
  • Join us for our new series of Glenbrook Payments Boot Camps coming this October - 8th/9th in the San Francisco Bay Area and 23rd/24th in New York City!
  • Glenbrook's Allen Weinberg and Erin McCune will be at Money2020 in Las Vegas October 6-10 - please reach out to them directly to catch up in person or set up a briefing at the conference. Erin will be moderating an Invoicing, Billing & Collections panel with CEO Rene Lacerte, Billtrust CEO Flint Lane and Billhighway Chairman Vince Thomas.
  • Glenbrook's Elizabeth McQuerry will be speaking at this year's NACHA Global Payments Forum on October 17-18 in New York City. She'll be speaking on the topic "Mobile Payments, Interoperability & Faster Funds Transfer".
  • Glenbrook's Carol Coye Benson will be speaking at this year's American Bankers Association Annual Convention on October 20-22 in New Orleans. She'll be participating in a panel discussion on The Future of the Payments Industry.
  • Join our mailing list for updates about Glenbrook events. Follow us on Twitter: @paymentsnews and @paymentsviews

August 28, 2013

Headline News from - August 28, 2013

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August 20, 2013

Headline News from - August 20, 2013

On the web:

  • Mobile payment: what will it really look like? - The Telegraph - "Meanwhile, payments are vanishing into apps, and that’s gaining ground. Mobile payments are taking off, just not in the way that people thought."
  • The Debt Collection Company that Helps You Get a Job - HBR Blog - "We've got to do more than hope they hear about a job, let's help them find one."
  • Bitcoin now 'unit of account' in Germany - Guardian - "Germany's ministry of finance has formally recognised the digital currency Bitcoin as a "unit of account" which can be used for private transactions..."
  • PayPal under attack.. Not just Facebook… - FinVentures (Tom Noyes) - "The strategic threat for Paypal is that the nature of competition is changing as advertisers and channels couple payments with other services (social, community, advertising, …) to deliver a better COMMERCE experience through insight into customer data."

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July 23, 2013

Headline News from - July 23, 2013

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Updates from Glenbrook:

  • We've redesigned our web site - be sure to check out the fresh new look at!
  • Glenbrook's Payments Boot Camp! - A special summer session of our popular Payments Boot Camp - in Half Moon Bay on August 6th and 7th is ALMOST SOLD OUT! We're also leading a half day course on Data In Payments - August 8th, also in Half Moon Bay. Join Carol, Scott and Russ for lively, interactive sessions - register now!
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May 30, 2013

Headline News - May 30, 2013

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February 12, 2013

Cardlytics to Make Consumer Offers and Rewards Available via Facebook

Cardlytics logo 140px Cardlytics has announced that their service will be expanded to allow consumers to opt-in to receiving offers and rewards via Facebook.

“Extending our reward program to Facebook is a really exciting development,” said Jason Brooks, U.K. managing director of Cardlytics. “This functionality will increase engagement between banks and their customers. Now banks have an option to interact with their customers in new media like Facebook, without compromising any principles on security and data protection.”

The new capability will allow partner banks to deploy a Facebook App that integrates with the Cardlytics reward platform. The App will let consumers privately see their offers and rewards while using Facebook.

August 29, 2012

Cardlytics' System Uses ‘Big Data’ to Deliver Targeted Rewards

Cardlytics logo 140pxWith the addition of Bank of America’s BankAmeriDeals program, Cardlytics announced that its nationwide Transaction-Driven Marketing system now incorporates more than 320 financial institutions reaching more than 75 million U.S. households. "Marketers are using Cardlytics to deliver relevant rewards and advertising based on individual consumer shopping behavior, resulting in substantial and measurable increases in retail store sales nationally."

May 16, 2012

Cardlytics Brings Transaction-Driven Marketing to Credit Card Portfolios

Cardlytics logo 140pxCardlytics has announced the release of “Cardlytics for Credit,” an integrated suite of technology and services that enable financial institutions to effectively leverage transaction marketing to strengthen relationships with their credit card customers.

“Until now, the broad category of ‘merchant-funded rewards’ for credit cards has simply not produced meaningful results for retailers or banks,” said Scott Grimes, CEO of Cardlytics. “Because of our reach into 70 million households’ checking accounts and their associated high transaction debit card volume and frequent online access, we are well positioned to now leverage our massive scale in checking/debit to bring rich content to credit.”

November 02, 2011

August 09, 2011

April 04, 2011

Fiserv Partners with Cardlytics for Merchant Funded Rewards

Cardlytics logo 140pxFiserv logo 60pxh Fiserv and Cardlytics have announced a partnership designed to deliver merchant-funded rewards through Corillian Online. Through this partnership, Fiserv is providing banks with the ability to integrate targeted reward offers into the daily banking experience.

February 07, 2011

April 26, 2010

Cardlytics, Vesdia Partner on Merchant-Funded Rewards

Cardlytics_logo-140px.jpgCardlytics and Vesdia have announced a partnership to provide banks with a comprehensive approach to delivering merchant-funded rewards and retailers access to additional marketing platforms. According to the companies, "the partnership will enable banks to provide targeted rewards based on customers' debit, credit and bill-pay transactions, as well as deploy a broad-based rewards strategy that includes online malls and multi-channel marketing. This approach is fully merchant-funded, enabling banks to deploy an effective loyalty program at no fee." READ MORE »

December 07, 2009

Cardlytics Enables Retailers to Market via Online Banking Channel

Cardlytics has announced the expansion of its transactional marketing platform for national, local and online retailers - saying that its "patent-pending platform enables retailers to deliver targeted promotional offers to consumers through their online banking statements. These offers are delivered as cash or other reward incentives, which are earned once the consumer makes a qualifying purchase with a debit or credit card, whether in-store or online. ... With its unique tracking capabilities, Cardlytics is the first platform to target and track both offline and online consumer redemptions via digitally targeted ads." READ MORE »

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