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The number of US households paying bills online will grow from 48 million this year to 63 million by 2014, according to a new report titled "US Electronic Bill Payment And Presentment Forecast, 2009 To 2014" by Forrester Research. A 5.4 percent compound annual growth rate reflects a maturing market where growth rates will shrink in the years ahead, but it also reflects a market that is not yet saturated.
Forrester sees a shift in the online bill payment market as more consumers turn to banks and bill payment consolidators like Yodlee and Corillian because of several factors, including: the convenience of having multiple bills aggregated at a single Web site, the elimination of bill payment fees, and innovative marketing efforts to drive adoption. By 2012, consolidators’ share of the online bill payment market will surpass direct billing by merchants for the first time, according to Forrester.
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