Affinity Solutions has unveiled Coupon-on-a-Card, which utilizes real-time offer redemption technology provided by First Data Corporation.

“The launch of our patent-pending Coupon-on-a-Card is a tipping point in merchant offer delivery for card issuers,” commented Jonathan Silver, president and CEO of Affinity Solutions. “Creating new capabilities and effectiveness for the merchant, and a far superior consumer experience, is a significant addition to our industry-leading transaction-based marketing product set. It’s also another step in the rollout of our vision for the highly-integrated marketing platform of the future. Rich, cross-industry collaboration, such as our integration with First Data’s innovative offer redemption technology, is a key to that vision.”

Affinity Solutions has announced the launch of Spot ON Deals, 'the first and only merchant-centric daily deals/group discount platform in the marketplace.'

Spot ON Deals improves on popular first generation daily deals programs by allowing participating merchants to target the right customer with the right offer at the right time. Using Affinity's proprietary 'Dashboard' analytics, merchants can use data-driven insights to hone in on key segment and consumer spending trends. Further, Spot ON Deals will enable merchants to track the effectiveness of their offers, while deploying 'follow-on' offers to drive repeat purchases, loyalty and customer lifetime value.

Metavante has announced that Danversbank has deployed its expanded rewards and loyalty product to offer Danversbank's clients a blended rewards program that combines issuer- and merchant-funded rewards. "Through its deployment of Points2U Plus, Danversbank now awards cardholders with bonus points for debit card-based transactions made at participating retailers — this is in addition to the points a cardholder already earns by using their Dansverbank-issued debit card. The bank is also leveraging Points2U Plus to award double points for card use during seasonal promotions, as well as to reward cardholders with additional loyalty points for the use of other Danversbank services." READ MORE »