The CardLinx Association
, a "new interoperability organization to enhance the consumer experience with local commerce and card linked offers," has announced
its founding members - including Microsoft, Bank of America, Discover, Deem, Facebook, First Data Corp., Linkable Networks Inc., LivingSocial, MasterCard, Affinity Solutions Inc., CardSpring Inc. and Cardlytics.
“The CardLinx Association brings together thought leaders across a variety of important linked industries, allowing us to define a set of standards and services that will make it easier for consumers to shop and for merchants to sell their goods and services,” said Silvio Tavares, founding CEO of The CardLinx Association.
The Association says that its members "serve or represent over 6 million merchants, have issued over 1.9 billion payment cards, and serve consumers with over 200 million card enabled accounts and over 700 million active daily users."