Affinity Solutions has unveiled Coupon-on-a-Card, which utilizes real-time offer redemption technology provided by First Data Corporation.
“The launch of our patent-pending Coupon-on-a-Card is a tipping point in merchant offer delivery for card issuers,” commented Jonathan Silver, president and CEO of Affinity Solutions. “Creating new capabilities and effectiveness for the merchant, and a far superior consumer experience, is a significant addition to our industry-leading transaction-based marketing product set. It’s also another step in the rollout of our vision for the highly-integrated marketing platform of the future. Rich, cross-industry collaboration, such as our integration with First Data’s innovative offer redemption technology, is a key to that vision.”