On the Web:
- Softcard pilot results point to loyalty benefits from NFC payments - Mobile Commerce Daily - "Softcard users in Salt Lake City, UT, are three-and-a-half times more likely to engage with offers and four times more likely to use loyalty cards than the national average..."
- The Mobile Payment Frenzy: Consumers To Make Critical Choices - Opus Research - "This is the first significant payment decision consumers face since credit cards were popularized 50 years ago. How will they choose?"
- Beacons and Apple Pay deliver stepped-up shopping experience - Mobile Commerce Daily - "Together, iBeacons and Apple Pay are a powerful combination for retailers and shoppers."
On the Wires:
- Hey, it's Friday! Hope you have a great weekend!
Updates from Glenbrook:
- The next session of Glenbrook's Payments Boot Camp will be held Dec 9-10 in Palo Alto, CA. Join us!
- Glenbrook's Bitcoin: Basics and Beyond Workshop will be held Nov 19 in New York City
- Join our mailing list for updates about Glenbrook events. Follow us on Twitter: @paymentsnews and @paymentsviews