Square has announced Square Analytics, an addition to its Register service that "delivers sellers actionable data to increase sales and better serve their customers." Square Analytics integrates the full suite of Square Register products including Pickup, Invoices, and Appointments.
Building on the sales data to which Square sellers already have access, Square Analytics delivers information including most-popular items and categories, busiest time of day, and a holistic view of customer spending. It also shows how a seller's business is performing compared to others in their industry. Buyer insights show sellers useful customer information. Sellers can see new vs. returning customers as well as customer frequency, recency, and average customer spend.