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MCX – Now I Get It! - New on PaymentsViews.com

PaymentsViews logo 140pxIn a new PaymentsViews.com post titled "MCX – Now I Get It!", Glenbrook's Jay DeWitt shares some of his thoughts about MCX - the Merchant/Customer Exchange.

It dawned on me yesterday, MCX makes perfect sense if you think of it as enabling merchants to better exchange customer spending habits with manufacturers, consumer packaged good manufacturers (CPGs) and others to create more timely, relevant and compelling offers to those merchants’ customers!
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