Affirm, a new consumer finance service, has announced its new Split Pay service that lets online merchants offer installment payments to consumers at the point of sale. Using Split Pay, online shoppers can make a purchase and pay across multiple months with simple, clear financing fees the Affirm says are a fraction of credit card interest rates.
Consumers want and need an easy-to-use alternative to credit cards when they’re shopping online, especially underserved populations like Millennials, enthusiasts, and the vast population of debit card users,” said Affirm Founder Max Levchin.
“Consumer financing has been available to the largest online and many brick and mortar merchants for years. We’re now bringing this powerful financing to all online merchants, large and small.”
Affirm says there is zero risk for the eTailer as it pays its merchants in full at the time of settlement and their customers enjoy payments stretched out in monthly installments. Affirm says its Split Pay is consumer-friendly by providing clear terms and a fixed set of payments and consumers "are never hit with surprises or large fees as they often are with revolving credit."
Affirm says it "uses the power of big data to make better, faster financing decisions about shoppers at the point of purchase. The only information a first time user provides is top-of-mind facts such as their name, mobile phone number, and birthday. And once approved, there is no user name or password to remember for future use."
Affirm was started in 2012 by Levchin, co-founder of PayPal, Nathan Gettings, co-founder of Palantir, and Jeff Kaditz, formerly Chief Data Officer of ngmoco.