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American Express, Uber Launch Mobile Loyalty Program

Amex logo 140pxAmerican Express has announced a new partnership with Uber - saying it is "a first-of-its-kind technology integration into the Uber iOS app that allows U.S. Card Members enrolled in the Membership Rewards program to choose to earn 2x points or use points for Uber rides." Amex says this is the first time that consumers can use loyalty reward points seamlessly in-app and in real time for on-demand transportation in this way.

Our Membership Rewards program is known for delivering world-class value and we're focused on bringing it to life in innovative, relevant ways for our Card Members," said Leslie Berland, senior vice president, Digital Partnerships and Development at American Express.

"Through this new, slick and powerful integration with Uber, one of the most forward-looking, mobile-based services in the industry, we are leveraging our unique technology to add a real-time benefit where we know our Card Members want it."

Once a Card Member with an eligible Card on file with Uber downloads the latest version of the Uber iOS app, they will see a prompt to enroll their Card in the program - in just one tap. Once enrolled, eligible Card Members have a new in-app option to toggle between "Earn 2x Points" or "Use Points" for Uber rides. Card Members who choose to "Earn 2x Points" or "Use Points" will receive an on-screen ride summary and email receipt from Uber showing that 2x Membership Rewards points were earned or that points were redeemed.

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