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American Express Expands Serve Distribution to Walmart

American Express announced that American Express Serve, its full service reloadable prepaid account, will be available for purchase at 4,100 Walmart stores nationwide. The Walmart stores will also become a part of Serve’s free cash reloading network - extending the network across 19,500 U.S. Walmart, CVS/pharmacy®, and participating 7-ELEVEN® locations.

By offering American Express Serve alongside Bluebird at Walmart, we’re expanding our portfolio of products to meet the needs of more Walmart shoppers,” said Dan Schulman, group president, Enterprise Growth at American Express.

“Bluebird is a great option for the “unhappily banked” who are looking for a true alternative to the fees and hidden charges often associated with debit and checking. With Serve, our full service reloadable prepaid account, we can now provide the nearly 70 million Americans who are unbanked or underbanked1 a simple and affordable way to move and manage their money.”

According to Aite Group, the addition of 4,100 Walmart stores across the U.S. to the American Express Serve and InComm free cash reload network makes it the largest network in the U.S.

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