Merchant Customer Exchange (MCX) has announced that it will add Paydiant's cloud-based, white label platform to its custom developed mobile commerce infrastructure.
"We are really enthusiastic about the momentum MCX is making as a company. Paydiant adds unique mobile wallet capabilities and proven retail experience that seamlessly complements MCX's existing technology platform. Additionally, the recent addition of Wendy's and Acme Fresh Market underscores the appeal of MCX to merchants of all sizes and across all categories. It also marks MCX's expanding presence in the quick-service restaurant industry," said MCX CEO, Dekkers Davidson.
"Both the partnership and recent additions to our MCX merchant members are key milestones as we work to ultimately bring to market the best mobile commerce solution for consumers and merchants alike."
Paydiant's technology will allow MCX member merchants to leverage existing smartphones, point-of-sale (POS) and payment terminals. It will include an easy-to-implement application programming interface (API) to enable MCX members to integrate complete mobile wallet capabilities and value- added services into their own branded iPhone and Android applications. In addition, the solution will allow retailers to avoid sharing sensitive customer information with third parties.
MCX also announced that Wendy's® and Acme Fresh Market are among the latest merchants to become MCX merchant members. With restaurants nationwide, Wendy's is the world's third-largest quick-service hamburger company. Acme Fresh Market is a regional grocery store chain with locations throughout Northeast Ohio.