MasterCard has announced MasterPass™ in-app payments enabling consumers to make secure purchases within a mobile app. MasterCard says that MasterPass in-app payments "eliminate the need to store payment card credentials across numerous mobile apps, providing consumers with a fast and simple payment experience."
MasterPass in-app payments is the latest offering from MasterCard to address the specific needs of the digital ecosystem. We’re creating great experiences for consumers across all channels and all devices, and enabling merchants to reach new consumers in ways not possible in the pre-digital world,” said Ed McLaughlin, Chief Emerging Payments Officer at MasterCard.
“We’re also developing a framework to make all payments using MasterPass as or more secure than anything we can do on cards today, ensuring that consumers can benefit from the highest possible levels of security.”
MasterPass in-app payments extend the capabilities of the current browser-based MasterPass digital service into the mobile app environment, and provide consumers with one secure direct relationship with their bank. Apps with MasterPass embedded in them enable consumers to complete a purchase with as few as one click or touch on their favorite connected device without leaving the app environment. MasterPass in-app payments will be made available to developers and merchants beginning in Q2 of this year.