Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile US Inc. and Verizon Wireless, has announced plans to roll out the Isis Mobile Wallet nationwide later this year, following what it described as successful pilots in Austin, Texas and Salt Lake City, Utah. The Isis Mobile Wallet uses near field communication (NFC) technology to allow consumers to pay, redeem coupons and present loyalty cards with a tap of their smartphone. To use the Isis Mobile Wallet, consumers need an NFC-enabled smartphone and a SIM-based secure element, which together make a handset "Isis Ready".
“Over the past nine months, we have proven the power of an open platform, creating an ecosystem of literally hundreds of partners dedicated to making mobile commerce a reality,” said Michael Abbott, chief executive officer, Isis. “As part of our commitment to consumers, we are incorporating feedback from our pilots into the next generation of the Isis Mobile Wallet as we prepare for national availability later this year.”
Isis says that some 20 million smartphones already in use currently feature NFC technology and that millions more are being shipped each month by its mobile carrier partners – AT&T Mobility, T-Mobile US Inc. and Verizon Wireless.
“NFC technology is important to Samsung and is a standard feature in our flagship smartphones, including our Galaxy S® 4, as a powerful way for sharing through S Beam, and a tool for secure mobile payments with Isis,” said Kevin Packingham, chief product officer, Samsung Telecommunications America. “At Samsung, we are committed to providing our customers with the most innovative technologies available and the Isis Mobile Wallet is just one example of that commitment brought to life.”
Key findings from the pilot include:
- On average, active Isis Mobile Wallet users tap more than 10 times per month
- Two-thirds of active users opted in to receive offers and messages from their favorite brands, following an average of seven brands
- Contactless acceptance nearly quadrupled to more than 4,000 locations in Austin and Salt Lake City
- More than 80 percent of transactions take place at everyday spend locations such as quick-service restaurants, coffee shops, gas stations, convenience and grocery stores
- Wallet users engaged in loyalty and offers tap up to two times more frequently than users who only make payments
Isis says it will be incorporating key learnings from the pilot of the Isis Mobile Wallet in Austin and Salt Lake City into its national rollout later this year.