First Data has announced that its First Data OfferWise solution has been integrated with Microsoft’s Bing Offers Card-Linked, a service that consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale (POS).
“Microsoft is an important addition to the roster of publishers using our capabilities with the First Data OfferWise solution to transform merchant marketing, advertising and offers.”With Bing Offers Card-Linked, merchants will now have frictionless redemption of an “offer” or “deal” at checkout without the consumer having to use a paper coupon, voucher or promotion code on their mobile device. Other benefits include no need to change the POS system, no additional effort required to train staff in handling redemptions, and no need to wait for payments from deal promoters.
“We believe the card-linked applications space is an exciting area of innovation where we continue to be focused,” said Dom Morea, senior vice president, Advanced Solutions and Innovation, First Data. “Microsoft is an important addition to the roster of publishers using our capabilities with the First Data OfferWise solution to transform merchant marketing, advertising and offers.”