Isis has announced that a number of payment terminal manufacturers and software providers are integrating its Isis-proprietary SmartTap™ capabilities into a wide range of point-of-sale (POS) offerings. Vendors include Ingenico, VeriFone, Equinox, Wayne, Gilbarco Veeder-Root among others.
Isis says its SmartTap protocol is "a new, proprietary mobile commerce software specification that leverages near field communications (NFC) technology, a standard feature on most new smartphones. When supported in an NFC reader or payment terminal, the SmartTap protocol enables Isis Mobile Wallet™ users to pay, present loyalty cards and redeem offers in a single transaction." A SmartTap-enabled POS terminal automatically recognizes and applies loyalty cards loaded in the Isis Mobile Wallet. Similarly, Isis Mobile Wallet users benefit from the ability to receive, store and present offers with SmartTap-enabled merchants.
“NFC is the international standard for mobile payments,” said Jim Stapleton, chief sales officer, Isis.“Roughly one-sixth of U.S. payment terminals are replaced each year. To fully benefit from mobile payments, this hardware replacement must be accompanied with a software infrastructure that enables the compelling shopping, selling and loyalty solutions that will drive changes in merchant and consumer behavior,” said Rick Oglesby, senior analyst, Aite Group. “This announcement demonstrates Isis’ resolve in bringing a fully functioning mobile commerce environment to market with their national rollout.”
“The proliferation of SmartTap capabilities at the point-of-sale takes mobile payments one step further, providing rich commerce features that offer an effortless consumer experience and drive engagement and loyalty in a way previously not possible. By providing Isis Ready™ solutions, POS, payment terminal and reader providers can deliver innovative technologies that will benefit merchants for years to come.”