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Preparing for a Post-Card World: Fortifying Brands in a Cardless Society

Pitney Bowes has published a new white paper titled "Fortifying Brands in a Cardless Society" that is says is intended to "help credit card brands keep their business relevant in a cardless society." The report is subtitled: "5 key ways card issuers can maintain their edge in a world without plastic."

“This is a seismic shift in the payments industry,” said Berk Charlton, Global Software Portfolio Director, Pitney Bowes. “Brands that establish an early presence with applications that touch a large number of consumers will have a significant competitive advantage in digital commerce over the next decade.”

The report notes: "In the end, issuers are selling credit and payment convenience, not cards..."

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