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Starbucks Highlights Mobile Payments Momentum

Starbucks logoStarbucks introduced a new cross-channel, multi-brand reward program at its annual meeting. They also took a minute to discuss the adoption they've seen with their mobile payments initiative.

In January 2011, Starbucks became the first national retailer to offer its own mobile payment technology combined with a world-class loyalty program, and the company now generates over three million mobile transactions each week in the U.S. alone – accounting for approximately 10% of total U.S. tender (Starbucks card, broadly, represents 1 in 3 transactions in the U.S.). New mobile users report that they are embracing the Starbucks mobile payment experience because of the benefits they receive and because it enables them to track their loyalty status in an interactive and engaging way directly on their mobile device.

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