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Study Highlights Digital Wallet Market Potential, Current Adoption Barriers

Survey graphic 140pxcomScore has released a new report entitled, "Digital Wallet Road Map 2013" which measures consumer awareness, perceptions and intent to use current digital wallet offerings.

"Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits," said Andrea Jacobs , comScore Payments Practice Leader. "This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity."

The study is based on comScore's opt-in panel of 1 million U.S. consumers and two separate surveys of more than 2,000 U.S. Internet users conducted in November 2012.

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