Cumberland Farms Launches SmartPay Check-Link

Cumberland Farms, a leading convenience and gasoline retailer, announced the launch of its SmartPay Check-Link payment program that lets consumers pay for gas and in-store purchases using their mobile phone or with a swipe of a card.

SmartPay Check-Link is an upgrade from the first release of SmartPay, which was launched in April 2012 in partnership with PayPal. While the first release offered PayPal as the only payment option, SmartPay Check-Link is a new feature to the SmartPay program, and offers consumers the ability to debit their checking account as a second payment option. Additionally, Smart-Pay Check-Link is available in both mobile and payment card format.

SmartPay Check-Link users will automatically save 10 cents on every gallon of gas.