Cardlytics has announced that their service will be expanded to allow consumers to opt-in to receiving offers and rewards via Facebook.
“Extending our reward program to Facebook is a really exciting development,” said Jason Brooks, U.K. managing director of Cardlytics. “This functionality will increase engagement between banks and their customers. Now banks have an option to interact with their customers in new media like Facebook, without compromising any principles on security and data protection.”
The new capability will allow partner banks to deploy a Facebook App that integrates with the Cardlytics reward platform. The App will let consumers privately see their offers and rewards while using Facebook.