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Givex Takes Gift and Loyalty Solutions Social With Wrapp

Wrapp logo 140x60px Wrapp announced that Givex has integrated with Wrapp to make its friend-to-friend marketing platform available to the Givex network of retail customers.

"Wrapp has figured out how to bring together some of the most powerful aspects of the mobile and social movements reshaping how people interact today, and at the same time make it incredibly compelling and profitable for big retailers in a very smart and elegant fashion," said Amanda French, Givex Vice President of Partner and Client Development. "One of the most important benefits of the integration with Wrapp is our retailers can now use the Givex integration they have in place to drive friend-to-friend store traffic -- and not just for gift card sales."

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