Brand Finance, in conjunction with The Banker, has announced
the results of its latest study of the financial value of various banking brands around the world. From this year's report:
- HSBC, the only British bank among the ten most valuable banking brands, knocks Bank of America off the top spot in the Brand Finance Banking 500.
- Wells Fargo is the most valuable banking brand in the U.S. market, and the second most valuable worldwide.
- Chinese banks performed strongly with China Construction Bank, ICBC, Bank of China and the Agricultural Bank of China maintaining a successful streak for Chinese banking as they secure spots in the Top 20.
- There are now more banks from the BRICs (Brazil, Russia, India and China) in the top 20 banking brands than there are from Europe.
Each bank is accorded a brand rating (a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set), as well as a brand value (a summary measure of the financial strength of the brand.)