First Data announced
the extension of the First Data OfferWise solution to all offer publishers and the first 500,000 of more than four million U.S. merchant locations.
“OfferWise is a technology infrastructure solution that is setting the redemption standard in the industry and one of the unique ways that First Data continues to innovate and deliver a truly universal commerce experience,” said Mark Herrington, executive vice president of Global Product Management and Innovation, First Data. “We’re gaining great momentum with OfferWise as publishers and merchants continue to realize how the platform not only eases offer redemption at the POS, but helps build loyal and profitable customer relationships through insightful data analytics built into the solution.”
Participating publishers and developers include Boutiika, Cardify, Choicepass, FanPlayr, Giftly, ifeelgoods, Key Ring, Local Bonus, Mirth, ParkMe, Place Points, Roximity, Savored, Scout Mob, Tello and Toodalu.