“Chase has millions of strong relationships with consumers and merchants, and we are committed to building value in those relationships,” said Jeff Kinder, president of Chase Offers. “Merchant partners are continually looking for ways to engage the right customers, and consumers have shown a clear interest in receiving offers from their favorite merchants. We believe Chase has a unique set of assets to bring these customers together and deliver highly targeted, relevant merchant offers at scale.”
This new low-cost, convenient and fast online service will enable Payza members to send money to friends and family in Bangladesh, regardless of whether or not they have a Payza account. Earlier this year, Payza became the first online payment processor to be licensed by the country’s central bank, Bangladesh Bank. According to the bank’s estimate, there was more than $14 billion in remittances that entered the country in 2012.
We find that steering consumers to debit and cash via price discounts reduces some merchants’ card costs. However, this cost reduction may be insufficient to offset the cost increase of administering price menus that vary by payment instrument. In addition, rewards buyers receive on credit card transactions may exceed the price discounts that merchants can provide. These factors may explain why steering via price discounts is not widely observed.
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