Vindicia has introduced a new capability that allows online merchants to sell access to online content via Vindicia's in store displays at physical retail locations.
"By providing online merchants a way to sell their virtual goods and subscription services at retail locations, we've given them access to a massive customer buying platform," said Gene Hoffman, Chairman and CEO of Vindicia. "Whether an impulse buy, a seasonal shopper or savvy consumer, we're able to increase the value of a traditional retailer by expanding offerings. For the retailer with a loyal customer base, this is done with zero inventory overhead and wide margins and profits."
This new capability allows retail stores to sell digital content subscriptions via on-premise end cap systems, checkout lanes or self-checkout.