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New Visa Consumer Authentication Service Combats eCommerce Fraud

Visa logo 60pxhVisa announced a new solution in its information products line up to help issuers reduce the risk of eCommerce fraud using real-time, risk-based transaction analysis.

Visa Consumer Authentication Service authenticates the consumer prior to the authorization process, adding a powerful layer of protection against fraud. As the consumer begins the online checkout process, the solution performs a real-time risk assessment of the transaction based on numerous inputs including device and transaction information and historical spending patterns. The result is that issuers can complete lower-risk eCommerce transactions without requiring consumers to go through the extra step of entering their passwords or other verification. The solution minimizes disruption and abandonment at the point of purchase, while also helping issuers and merchants reduce fraud losses.

The Visa Consumer Authentication Service supports Verified by Visa and is available in all Visa Inc. markets immediately.

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Assuming that the 'extra step of entering their passwords' is referring to the Verified by Visa password, I don't understand how Visa Consumer Authentication Service supports Verified by Visa. It sounds like an 'either/or' and not a 'both'.

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