"The KFC Yum! Center is at the forefront of the mobile payment revolution by adopting LevelUp at massive scale throughout the arena," said LevelUp's Seth Priebatsch. "Now anyone visiting the KFC Yum! Center can have a dead-simple way to pay and get rewarded for their loyalty. We're excited to be a part of such an innovative approach from Lousiville's largest venue."
In related news, LevelUp also announced a partnership with NetSpend that will offer a $10 incentive to consumers who link their NetSpend prepaid cards to their LevelUp accounts.