TSYS to Provide Transaction-Specific Marketing Offers

TSYS announced today an agreement with Truaxis, a MasterCard company, to make available transaction- and behavior-specific marketing offers. The new offering integrates cardholder spending patterns and behavior with an innovative platform that delivers personalized rewards, offers, loyalty incentives and other services to the end consumer.

“TSYS has the ability to work with any partner to offer our clients a variety of innovative solutions that add increased value to their cardholders,” said Paul Bridgewater, group executive of Global Product, TSYS. “Using data analysis to introduce relevant offers based on behavior is an incredibly active space for us, and we are excited about the prospects.”