Lemon Opens Its Digital Wallet Through New Developer Platform

Lemon announced the launch of its new Lemon Platform for Publishers, or Lemonade, opening its digital wallet ecosystem to third-party developers.

With Lemonade, the company is creating the first truly open mobile wallet platform that supports multiple branded payment cards, loyalty cards, coupons and more. With the new API integration capability and easy-to-use tools, Lemonade offers users an enhanced mobile wallet user experience, and gives merchants and brands a powerful, yet simple, way to connect with consumers through branded add-ons built into the Lemon Smarter Wallet.