MasterCard Acquires Truaxis to Enable Delivery of Personalized Offers and Rewards

MasterCard has announced the acquisition of Truaxis, a Silicon Valley-based provider of relevant credit and debit card-linked offers to consumers through merchants and financial institutions.

“The offer and rewards industry is rapidly evolving as consumers have demonstrated their desire for customized offers and savings that truly matter to their individual lifestyles,” said Tim Murphy, chief product officer, MasterCard. “By adding Truaxis’ expertise, its intellectual property and a talented team of software engineers to MasterCard, we increase our capabilities to offer merchants and financial institutions a solution that helps them better connect with consumers while evolving the model from the traditional coupon or daily deals offers programs that are popular today.”