“Gyft is thrilled to be fully integrated with Passbook for the launch of iOS 6 and the iPhone 5,” said Vinny Lingham, CEO of Gyft. “You can now conveniently sync any gift card from your Gyft wallet with Passbook. We are also powering our retail partners to connect directly with Passbook through Gyft’s digital gift card platform."
Gyft recently debuted its mobile app as a TechCrunch Disrupt finalist, launching with more than 200 major retailers, including Amazon.com, Brookstone, Lowe’s, and Sephora.
Compared with person-to-person payments via cash or checks, new methods now available to consumers offer significant advantages but still leave gaps in service, suggesting a role the Federal Reserve could play to facilitate innovation in this area.
The full paper is available here.
“Lots of our partners have great brands, epic brands with some serious cult followings. They've told us they want LevelUp’s unique combination of mobile payments and loyalty-driving campaigns, but they've got to make it their own,” said LevelUp's Seth Priebatsch. “LevelUp White Label gives them exactly that. The full functionality of LevelUp on the backend, with a fully branded experience on the front end.”
Within the last year, the four major U.S. payment brands have announced harmonized key milestones for U.S. implementation of EMV. The white paper, an extensive update from the first version released in February 2011, contains all of the important details of the milestones and recommended implementation guidelines from American Express, Discover, MasterCard and Visa in one document for the first time.
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