GoCardless, a UK-based startup, wants to make online payments affordable for small businesses by going around the card systems ("cardless") and funding all purchases out of bank accounts. Their blurb says it all.
GoCardless is a next generation payment company offering an API wrapper for bank transfer. The company makes it incredibly cheap and easy for anyone to take payments online. GoCardless is backed by Y Combinator, Accel Partners and Passion Capital.
They recently announced that FreeAgent, who provide the UK’s leading online accounting system, is now a key customer.