Survey Says Self-Checkout is Faster and a Service Differentiator
NCR has released a new survey that says shoppers appreciate the speed and efficiency of self-checkout at the point of sale.
“Shoppers recognize the speed and value self-checkout provides and are eager to see it expanded into other retail segments,” said Scott Kingsfield, senior vice president and general manager, NCR Retail. “Even among shoppers using assisted checkout, there’s strong appreciation for the benefits this technology provides. Retailers increasingly are finding their shoppers want choices in how they interact with stores at which they shop, and one of the biggest choices these shoppers say they want is self checkout.”





This report from NCR seems to be skewed and bias vs the real situation faced by Ikea (http://buff.ly/TN4cgy).
Posted by: ViiVa Marketing | September 02, 2012 at 08:29 AM