LevelUp Raises $12 Million to Expand Mobile Payment Product
SCVNGR, the maker of LevelUp, announced that it has raised $12 million in funding with participation from existing investors Highland Capital Partners, Google Ventures, Balderton Capital and new investors Continental Investors and Transmedia Capital.
Launched by Boston-based SCVNGR in July 2011, LevelUp enables its users to pay with their phones by linking their credit or debit card to the app and scanning it at checkout. In turn, businesses on LevelUp are able to attract new customers with incentives while motivating them to become regular customers with loyalty rewards.





