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Paidpiper Announces New Mobile CRM Platform Using MasterCard OpenAPI

Paidpiper logo 140x60px PaidPiper announced that "brands now have a new direct channel to engage and simultaneously transact with consumers by driving incentives to their customers in real-time and watching them redeem “cash” incentives using their mobile phones."

Working with the MasterCard OpenAPI as a marketing partner as well as a launch partner for the MoneySend API, will allow Paidpiper to extend its platform and reach to a global audience by deploying MasterCard prepaid cards on mobile phones in return for business engagement.

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