CorFire and edo to Connect Purchase Data and Targeted Offers via Mobile

CorFire and edo have announced that they will integrate the edo card-linked offers platform with CorFire’s mobile wallet solution and suite of mobile marketing services, which includes loyalty and gifting.

“Consumers want simple and relevant offers that are easy to redeem and fit their mobile lifestyle, while advertisers are searching for solutions that will position them to meet this demand in a profitable and measurable way,” said Ed Braswell, CEO and president of edo. “Our partnership with CorFire will allow marketers to easily target based upon transaction behavior – creating the new standard for in-store mobile advertising.”