AmEx Recommends Offers to Cardmembers Based on Their “Spend Graph”

American Express has launched a mobile offer engine that recommends and ranks relevant merchant offers in real time for US Cardmembers based on their spending history and location – a Cardmember’s “spend graph.”

“In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our Cardmembers save time as well as money by curating meaningful offers for them,” said Josh Silverman, president of the U.S. Consumer Services Group at American Express. “At the same time, we can help our merchant partners build their business by helping them reach the right Cardmembers with the right offers at the right time. We developed our mobile offer engine with three key points of differentiation in mind: relevance, convenience and value.”