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May 22, 2012

Zynga and American Express Launch Zynga Serve Rewards Program

Amex logo 140pxAmerican Express and Zynga have announced the launch of Zynga Serve Rewards, a new program that is tied to the Serve digital wallet.

“We’re thrilled to expand our relationship with Zynga and provide an easy way for players to earn Zynga virtual game cash by learning about Serve and signing up to receive the many benefits of our digital wallet,” said Dan Schulman, President of Enterprise Growth, American Express. “As the commerce landscape continues to change, and online and offline spending converges, Serve is focused on partnering with companies like Zynga to create unique value for our customers in the environments they love.”

Survey Says Small Businesses Not Accepting Cards Miss Out on $100 Billion Per Year

Intuit logo 140pxAccording to a recently released Intuit GoPayment survey, 55% of the nation’s 27 million small businesses do not accept credit cards.

Intuit estimates that each business that does not accept plastic misses out on approximately $7,000 in sales annually, equating to approximately more than $100 billion in collective lost revenue. This missed opportunity represents a combination of new sales and sales that go to other businesses that accept credit cards.

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